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Project 01 - 'Turn Liverpool Green'

Client : Lotteries.com

Goal:

To build brand awareness and generate leads for our client’s newly launched online betting service, whilst highlighting their lead product - the Irish Lotto.

 

Strategy:

We designed and implemented a week-long, multi-channel promotional event across the city of Liverpool - the St Patrick’s Day “Turn Liverpool Green” campaign. This localised concept was designed with the intention of being rolled out to other cities across the UK. Working in collaboration with local radio and press, we utilised highly targeted online, print and mobile billboard advertising to promote free Irish Lotto bets and a trip to Dublin. To introduce a fundraising element to the campaign, we worked with children’s charity ‘Cash For Kids’ and partnered with Radio City in a live radio event.

 

Result:

  • Over a million people reached

  • Rich, engaging content produced for client’s social media

  • 100% increase in traffic to client’s site (70% new visitors)

  • Detailed campaign analysis produced, including demographic, sales conversion and top-performing channel data