Project 01 -
'Turn Liverpool Green'
Client : Lotteries.com
To build brand awareness and generate leads for our client’s newly
launched online betting service, whilst highlighting their lead
product - the Irish Lotto.
We designed and implemented a week-long, multi-channel
promotional event across the city of Liverpool - the St Patrick’s Day
“Turn Liverpool Green” campaign. This localised concept was
designed with the intention of being rolled out to other cities across
the UK. Working in collaboration with local radio and press, we
utilised highly targeted online, print and mobile billboard advertising to promote free Irish Lotto bets and a trip to Dublin. To introduce a
fundraising element to the campaign, we worked with children’s
charity ‘Cash For Kids’ and partnered with Radio City in a live
Over a million people reached.
Rich, engaging content produced for client’s social media.
100% increase in traffic to client’s site (70% new visitors).
Detailed campaign analysis produced, including demographic, sales conversion and top-performing channel data.
Royal Albert Dock